The likes of Casimpo and PlayZee were early entrants. In fact, some new casino sites that have launched in the last two years have given it a real good stab. Truthfully the answer to this question is - slowly - but it's not for the want of trying. How are new online casinos embracing gamification? This powerful combination has driven companies such as King to unprecedented levels of success as they built an army of engaged and loyal customers that are prepared to spend real cash to reach the next levels or gain an advantage over their peers. It's a simple concept, offer a game for free to attract new players then do two things: Initially, the appeal was obvious for freemium style games. Ever since the likes of Candy Crush burst onto our mobile devices the UK population has had a thirst for gamified and freemium style games that has never really subsided. You don't need to be involved in the online casino industry to know that the whole world is going gamification crazy and especially so at new casino sites.
